The story follows three young men who are willing to do anything to reach their dreams, even to prostitute themselves to gain money for the bussines they want. They obviously get themselves into trouble and various funny situations.

Sacha is an aging, well-established London 'male escort' with a select clientèle of weekly socialite ladies, such as baroness James, who expect an impeccable service he can only provide thanks to his in-living 'orderly', handsome 'clever Trevor', who moonlights as nude arts class model. Ben is a rising novice, who seeks their coaching. When Sasha makes a bad fall, Trevor must cover during his recovery, but jealous Sasha is far from grateful.

Beginning with a history of two thousand years of Jewish life in Morocco, the movie incorporates extensive archival footage, as well as interviews with: artists, scholars, journalists, merchants, workers, and artisans in Morocco, Israel, France, and Canada.